Cloud Computing Provides DreamType with On-Demand Scalability; Allows Zero-to-Thousands of Processed Images in Seconds

	Until finding Appistry we thought we'd need to wait to tackle the scalability problem. I assumed it would require IT consulting, expensive hardware and software, setting up and hosting load-balanced servers, stress-testing, etc. But the Appistry solution was a way for us to leapfrog all this. Using Appistry products, we estimate that we've avoided nearly two man-years in development and deployment costs to get to the same place. On top of that, we expect to reduce operating costs to half of what they’d be had we tried to scale our apps out using the usual techniques.
– Brian Gullette, President of DreamType

About DreamType

DreamType offers a new dynamic imaging process that amplifies the visual impact and relevance of direct marketing campaigns. With DreamType almost any creative design can be quickly transformed into a data-driven image-personalization template for 1:1 print, web and email marketing.

Value Proposition

• Enhanced business agility: Appistry allows DreamType to scale its applications as needed with cloud computing technology, cutting up-front capital and operational costs dramatically, while providing the growth path this young company requires.
• Company Growth: DreamType is now able to book projects and engagements with customers, such as Salesforce.com and Goodyear, which the team previously considered "beyond their reach."
• Increased Reliability of Service: DreamType can now take on work with marquis clients, feeling fully secure in the reliability of its infrastructure.
• Time, Energy and Money Saved: Appistry enabled DreamType to leapfrog several time-consuming steps and costly investments, including IT consulting interaction, expensive hardware and software investment, setting up and hosting load-balanced servers, and stress-testing, among others.
• Increased Revenue: DreamType is now able to accept and meet the demands of bigger projects and can handle more simultaneous jobs and customers with very little increase in marginal cost, resulting in increased overall revenue.

Key Data Points

• The total time required to cloud-enable the DreamType application was less than four days.
• DreamType is now able to accept and meet the demands of bigger jobs and can handle more simultaneous jobs and customers with very little increase in marginal cost
• Using Appistry products, DreamType estimates that they have avoided nearly two man-years in development and deployment costs to get to the same place.
• DreamType expects to reduce operating costs to half of what they would have been had they tried to scale their application using the usual techniques.
• DreamType is now able book projects and engagements with customers, such as Salesforce.com and Goodyear, that the team previously thought were beyond reach.