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Scaling a Hosted Web Service Quickly and Cost-Effectively with Grid Computing Technology

Until finding Appistry we thought we’d need to wait to tackle the scalability problem. I assumed it would require IT consulting, expensive hardware and software, setting up and hosting load-balanced servers, stress-testing, etc. But the Appistry solution was a way for us to leapfrog all this. Using Appistry EAF, we estimate that we’ve avoided nearly two man-years in development and deployment costs to get to the same place. On top of that, we expect to reduce operating costs to half of what they’d be had we tried to scale our apps out using the usual techniques.

– Brian Gullette, President of DreamType

About DreamType

DreamType offers a new dynamic imaging process that amplifies the visual impact and relevance of direct marketing campaigns. With DreamType almost any creative design can be quickly transformed into a data-driven image-personalization template for 1:1 print, web and email marketing.

Value Proposition

  • Enhanced business agility: Appistry EAF allows DreamType to scale its applications as needed with grid computing technology, cutting up-front capital and operational costs dramatically, while providing the growth path this young company requires.
  • Reliability: Because DreamType's Appistry EAF-enabled application is inherently reliable, the company is able to leverage a grid of inexpensive commodity-based computers while exceeding its customer's service-level expectations.

Key Data Points

  • The total time required to fabric-enable the DreamType application was less than four days.

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