Appistry "Right From the Start" Program

Overview

The Appistry "Right From the Start" program provides technology startups and emerging growth companies with low-cost access to Appistry Enterprise Application Fabric (Appistry EAF) and with free support, marketing and other resources exclusively provided to program participants.

"Right From the Start" arms startups with a major technology advantage that they can turn into a powerful business advantage - Agility. That means agility to:

• Accelerate initial development and delivery of services
• Grow their customer base more quickly
• Create more sophisticated applications and expand services offerings
• Deliver better customer service and higher service levels

As a result, "Right From the Start" participants can compete more effectively and ultimately leapfrog their "legacy" competitors - all on a modest budget.

Program Target Audience

"Right From the Start" is targeted at technology startups and emerging growth companies across industries that seek easier and more cost-effective ways to build scalable and reliable software-based offerings on industry-standard technologies (i.e. Java, C/C++, Microsoft .NET, Microsoft Windows, Linux, x86 hardware).

Qualifying organizations have annual revenues under $25 million.

Program Benefits

Appistry "Right From the Start" program benefits include:

• No-cost, production-use licenses for Appistry EAF
• Dedicated support contacts and expert-level architecture assistance
• Exclusive access to a variety of resources via a targeted, Web-based portal
• Ongoing marketing support to assist program participants with publicizing the advantages their solutions offer over those of traditionally architected competitors

These benefits ensure that startups can quickly get their businesses up and running, with low deployment costs and risk, and that growing organizations can quickly, reliably and cost-effectively scale services to meet customer demand.

Program Participants Speak Out

DreamType and Clearent are two startups benefiting from Appistry's "Right From the Start" program. DreamType is a marketing services company whose product allows its customers to create and manage highly personalized multi-channel marketing campaigns through an innovative Web-based interface. Clearent is a payment processing startup that is coupling a robust transaction processing engine with a "Web 2.0" user interface to create a "game-changing" service.

Both companies utilized Appistry EAF to quickly, easily and cost-effectively deploy their applications across a virtualized "grid" of commodity-grade computers. These applications inherit scalability, dependability and manageability characteristics from the fabric itself, insulating the applications from the underlying hardware and its frailties. As a result, the Clearent and DreamType applications are extremely agile, able to quickly adapt to the changing demands that are placed on them.

"Until finding Appistry we thought we'd need to wait to tackle the scalability problem. I assumed it would require IT consulting, expensive hardware and software, set up and hosting of load-balanced servers, stress-testing, etc. But the Appistry solution was a way for us to leapfrog all this." - Brian Gullette, president of DreamType

"A common perception in our industry is that you need to start with a certain scale to be effective. Our belief is that with the Appistry application fabric in place, we are able to shatter these barriers and achieve competitive performance and economics with much smaller volumes." - Dan Geraty, president and chief executive officer of Clearent

For more information, see the "Right From the Start" program case studies.